Almost seven out of ten of those surveyed agreed that the private-label products they buy are as good as, if not better than, their national brand counterparts. Private labels started as cheap, inferior products and more recently became copycats. Today, best-practice retailers are using "premium store brands" to help position the retailer as a "brand.
According to Consumer Reports, buying store brands can not only get you high-quality products, it can save you hundreds, sometimes thousands, of dollars a year.
Comparison tests performed by CR experts of 65 grocery products in six categories peaches, yogurt, plastic bags, facial tissues, paper towels, French fries for the Ratings report, appearing Store brands the August issue, demonstrate that store brands are at least as good as national name brands.
And consumers are also starting to notice, as many of them are growing hesitant about paying more for some name brands because they don't see a difference to justify the higher price. CR's findings will be news to anyone weaned on the no-frills "generics" of the late s, when double digit inflation prompted consumers to put price ahead of other considerations.
Today, many store brands are aggressively competing with name brands in quality, packaging, and Store brands, and even in select product lines such as organic and natural foods.
Indeed, during the past several years CR's tests often found that store brands are as good as name brands. At the same time consumers are also changing their attitudes about store brands: When CR averaged the amounts that staff shoppers paid across the U.
How to Choose Trying store brands carries little risk - most stores offer a money-back refund if you are dissatisfied -- and the rewards can be considerable: If you are thinking about buying more store brands, CR has the following tips to make the best decisions: The fact that a national brand also makes store brands doesn't mean the products are identical.
Quality also depends on the retailer's specifications. If a store brand wants to emphasize value, it might opt for lower-grade ingredients. A national-brand manufacturer might make several formulations of the same product to appeal to consumers with different needs-and snatch valuable shelf space from competitors.
Don't expect the same performance from all of them. Most store brands come in several tiers to dispel the notion that store brands are strictly for penny pinchers. Store-and name-brand versions of aspirin, cold and cough remedies, antihistamines, and other such medications are likely to be even more similar than other types of products.
If the active ingredient is the same in name-brand and store-brand products both must have met regulatory standards for efficacy. Who's Behind the Store Brands? Of the thousands of manufacturers of store brands, many are national-brand companies.
But, neither retailers nor big-brand manufacturers are anxious to reveal that information, and you won't find any clues on product labels.
That doesn't mean that national brands simply change the label on the same products. They sometimes manufacture a different type of product to be sold as a store brand, and even if it's the same type, they make it to the store's own specifications, which could mean a change in ingredients or quality.
Consumer Reports discovered some big names behind store brands by walking the aisles at an industry trade show, checking the displays, and reading through program guides that name-brand manufacturers use to promote their services to stores.
Below is sampling of the players, the products for which they're best known, and the types of good they make for a variety of stores: Spices, seasonings, extracts, salad dressings, party dips The Best Store Brand Products Below are some of the top store-brand products the experts at Consumer Reports have tested in recent years.
All were at least very good overall and are still being sold in the formulations our experts tested. Kroger; Great Value Wal- Mart. Join oversubscribers and receive the latest expert advice, consumer news, and recall notices in your inbox.There's a stigma against store brands that they're not as good as name brands, but in a recent issue of Consumer Reports, they put a few foods head-to-head in a taste test to see which is better.
It was created by Women Impacting Storebrand Excellence (WISE) in conjunction with Store Brands magazine to provide well-deserved recognition to female executives who have achieved exceptional success and bring a passion for store brands to their day-to-day activities. Store brands of ice cream, trail mix, mozzarella and mixed vegetables, representing store brands from Costco, Kmart, Sam's Club, Target, Trader Joe's, Walmart, and Whole Foods, also showed up well.
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Roughly 90 percent of the Aldi brands are “exclusives,” which means you won’t find them anywhere else. That’s why shoppers can stock up at Aldi for half what it costs at a regular grocery store.
“We test our products to meet or beat the national brands’ quality,” says Kate Kirkpatrick. Deciding on brand name vs. generic When it comes to deciding whether to buy generic products or brand name, I usually go generic if the product is a regulated commodity. Meanwhile, private label, or store brands, grew %.
That’s scary data, if you are one of the big brands who rely on emotion to drive the business The core assumption here is that private label.