Strategic Analysis with current research! The Gas Station, Inc.
Describe the products and services your gas station will provide, including different grades of gas and types of oil.
If you want customers to come inside, explain what products you plan to sell, such as snacks, chips, beverages, souvenirs, groceries or automotive products. To increase profits, you might also want to offer mechanical repairs or a car wash.
Discuss the market for opening a gas station in the area, and provide details about your competitors, including their pricing strategy, target market, strengths and weaknesses.
Explain how there is a need for another gas station and how you will differentiate your station from the others, such as by offering convenience goods, automotive repairs or the lowest prices.
Your competitive advantage might focus on selling gas on a busy street where no other gas stations exist. Or you might want to explain the benefits of adding another station to the mix since so many cars travel through the area because of a busy highway, an airport or a business complex.
Develop a sales and marketing strategy that draws customers and keeps them coming back each time they need to fill their tank.
Your strategy might include offering a rewards program and erecting signs to let drivers know your gas prices. Mention advertising food and beverages at the pump if you plan to sell products inside the station.
If your station is part of a franchise, provide details on the marketing and advertising the parent company provides.
If you lack personal experience managing a gas station, find and detail the background of a manager to bring on board who knows the industry. Prepare financial projections to determine the startup costs of leasing or buying a gas station and making the pumps operational.
Your financial documents also need to show the cost of required licenses, payroll, utilities and environmental services.
Calculate the revenues you anticipate from the sale of fuel, automotive products and concessions in your revenue projections. Tip Write the one- to three-page executive summary after you finish the rest of the business plan.Browse Current Job Openings Below.
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The third section of the business plan will further describe the services offered by the Gas Station. The Financing Mr. Doe is seeking to raise $, from as a bank loan. Fill in the Blank Business Plan 3 of 10 Marketing Plan Marketing should address the four P’s (Product, Price, Placement and Promotion) My product or service is _____ The ‘real secret’ to buying a profitable gas station business is in knowing the exact strategies to use at each step in the buying process and by conducting an impeccable analysis, review, negotiation and valuation to be certain you pay the right price and terms and uncover any potential problems before you complete the transaction.
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