Swot case study Lara March 19, As part of swot analysis by:
LinkedIn Walmart Comprehensive Analysis Case Solution The logistics technique of cross docking, which is adopted by the company, allowed it to move products from one location to another quickly. The Information Systems strategy of the company also plays a major role in bringing all the logistics and operations of the value chain together Kiesewette, Walmart Marketing Strategy The marketing strategy for Walmart revolves around the retail business model of the company.
The company has adopted the low cost leadership strategy in order to lower its prices to provide value for money products to its customers. The behavior of the company in the global retail market is related to the marketing mix of the company. As the company is the biggest retailer around the world, therefore, it uses the strategic leadership and the same marketing mix when it expands its operations globally Kiesewette, In terms of the marketing mix, the core products of the company are the service provided to its customers.
This is the area, which is causing the issue for the company currently. The company uses the Everyday Low Price pricing strategy to attract large population of the customers. The promotional mix of the company comprises of personal selling, sales, promotion, advertisements, and public relations.
It usually communicates through its websites and newspapers. Finally, the company makes use of the intensive distribution strategy to provide the same customer service level and products to its customers.
The company has a range of core competencies, which make it the leader in the retailing industry. The company has maintained low cost operations due to which the company is able to offer low prices to its customers.
Another important reason for the huge success of the company is its highly efficient supply chain. The company and its management have played an important role in the establishment of the universal bar code Walmart, The company has also successfully and efficiently used this information to streamline its supply chain and improve the inventory management of the company.
The purchasing power of the company is also strong and this gives tremendous leverage to the company for negotiating the supplier prices.
Other core competencies of the company include the better use of technology, inventory management through JIT, and goal oriented and hardworking employees Walmart, These set of core competencies work together to create a sustainable competitive advantage for Walmart.
The sustainable competitive advantage of the company is its low prices of its products and providing the value products to customers. Strengths Walmart has a strong brand name and the brand recognition.Walmart wanted to investigate whether blockchain could serve as an alternative to paper tracking and manual inspection systems, which can “leave supply chains vulnerable to inaccuracies”.
Blockchain is a shared ledger where multiple copies of the same database – stored across computers online – . Wal-Mart Stores, Inc.
Porter Five Forces Analysis Strategic Management Essays, Term Papers & Presentations Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Case study of strategic human resource management in Walmart stores Introduction Part 1: the analysis of corporate strategy and HR strategy at Wal-Mart.
According to Wal-Mart’s SWOT analysis, makes relevant recommendations: changing the principle of direct purchase, adapting to China’s system and culture.
SWOT analysis highlights the major weaknesses and strengths of Walmart together with any arising threats or opportunities in the course of operation. Strengths Walmart has built its brand image around the provision of quality products with low prices. Walmart allowed store managers and truck drivers to tell their own individual stories of heroism.
Reputation management requires a tight connection with the core identity and strategy of a company.